The female body image and what a person should or could look like in marketing and advertising in particular is a controversial issue. It is noticeable that the body size of women as portrayed in mass media has been steadily getting smaller 1. Marketers will often do anything that they can to sell a product and make a profit, and almost anything can be sold if it appeals to our sense of beauty or is considered attractive.
Learn how parents can be the most powerful force to help foster a healthy self-image for their daughters. In one recent study, researchers found that TV programs focused on appearance are swaying the self-esteem of girls as young as 5.
Bombarded with countless media images of thin female models and actresses who look beautiful by modern American standards and appear happy, many girls -- including the youngest and most impressionable -- view them as role models. The Power of Media Images The average teen girl gets about minutes of media exposure daily and only about 10 minutes of parental interaction a day, says Renee Hobbs, EdD, associate professor of communications at Temple University.
In an attempt to emulate the countless media images they view, girls often take drastic measures. Many end up with very low self-esteem; some with dangerous eating disorders. Hide every magazine, turn off every TV, and ban Barbie dolls -- those incredibly thin yet curvaceous toys favored by girls as young as 3?
Banning media exposure altogether may backfire. This is most likely to occur if mom or dad is engaged in the process, too.
Continued "Co-viewing [the act of parents watching TV or viewing the Internet with their daughters] allows parents and their daughters to talk about those patterns of [physical] representation," Hobbs says. When parents learn firsthand how their daughters perceive celebrities, it can lead to a lesson in media literacy, explains Hobbs.
Visitors to the site, which is targeted at adolescent girls, can actually "create" their own celebrity images based on a host of physical attributes.
Results have proved disturbing. According to Hobbs, the majority of girls who engage in this online activity make themselves over to appear thin, white, and blonde -- even girls whose appearance differs substantially from that "ideal" Image.
Seeing the skewed self-images their daughters create gives parents a starting place for dialogue about body image as portrayed by the media. When parents can help their daughters recognize how unrealistic these images are -- airbrushed to trim tummies and hide blemishes -- girls may begin to feel better about the way they look, flaws and all.
Good or Bad Influence? To divert attention from media-driven images of being super skinny, some parents engage their daughters in sports. Unfortunately, plenty of sports do emphasize lightness and leanness, and they link performance to appearance. Countless dancers, gymnasts, ice skaters, and other athletes have succumbed to pressures -- from coaches, peers, or their own high expectations -- and ended up feeling inadequate or, worse, with eating disorders that risk their health and make them too weak to compete.
Parents should observe the type of messages coaches send to their athletes about body image; the level of competition vs. Girls take to heart what their mothers say about bodies: They notice when their mothers exercise obsessively, diet constantly, or make derogatory comments about their own appearance.
Equally important -- and extremely obvious to girls -- is the way in which fathers perceive all females, not just their daughters. To that end, Kendrick urges fathers to consider the following questions: Are Playboy and Hustler hanging around?
How do you react at halftime when the cheerleaders come on? Instead, she attempts to deflate the image of the super-thin model in the mind of the adoring adolescent girl. She also urges adolescent girls to momentarily leave the malls and the fashion magazines behind and head to a park.
They all look so alive," Ressler tells WebMD. Sarah Murnen, professor of psychology, Kenyon College. Developmental Psychology, September ; vol Here, for nearly 20 years, Anne Becker has probed the effects of media on youth.
She wants to know how outside influences — such as media and networks of friends — affect a young girl’s body image. DOES CULTURE MATTER IN BODY IMAGE?
THE EFFECTS OF SUBJECTIVE AND CONTEXTUAL CULTURE ON BODY IMAGE AMONG BICULTURAL WOMEN by media, peer influence, and family socialization (Abraczinskas, Fisak, Barnes, ; Bell & which is assessed by understanding people’s perception of.
Slideshow Working Out When You're Over 50; Slideshow Seeing the skewed self-images their daughters create gives parents a starting place for dialogue about body image as portrayed by the media. Women in the media are almost all underweight, yet their body styles have been idolized to represent fame, wealth, and attractiveness.
This has left most young women with no accurate judgment on what a healthy, young adult should be. Image copyright Thinkstock Image caption The cameras in smartphones have built-in filters and effects to says research backs up the link between social media and body image concerns.
Negative body image of women is a very hot topic these days! The female body image and what a person should or could look like in marketing and advertising in particular is a controversial issue.
It is noticeable that the body size of women as portrayed in mass media has been steadily getting.