By the end of this guide you will be capable of writing logo briefs that empower designers to create the perfect mark for your company. What is a logo design brief? It commonly outlines fundamental information about the business, the desired design style, the project timing and the budget. In this case, background information on you and your business.
This can help you, the designer, clarify your thoughts before getting the concepts in front of your client. The rationales will help your client to better understand the concepts from your point of view especially if you are not there in person to present the concepts to your client.
In turn, this will help your client make an educated decision when picking their final logo. All that effort will also help you to better defend and explain concerns and questions that may arise during the logo revision process.
Here are some topics to consider covering when in your writing rationales. In going through this process you may even see some areas for improvement in your concepts.
If possible, run your draft rationales by a non-designer and get their feedback. Clarify and identify the meanings behind the icons you chose to incorporate into the design.
Go into as much detail as you feel necessary, the history, cultural relevance and so on. Why did you choose this style for the logo? Explain why you chose the typefaces used in the logo.
How do they relate to the rest of the design and the company it represents? Hopefully you learned a lot about the company in your creative brief process. Explain the color choices. Why did you choose them?
What does the color represent? How does the color choice relate to the business? Make sure you hear their opinions and questions. You likely know a lot more about design than your client, but they know their target audience and company better than you. They may not have all the skills they need to reach their goal, but the media backpack will be there to help them along their arduous climb.
The image of the hiker is a visual stand-in for each and every user of the site as they climb to the top of their virtual mountain. This concept explores the concept of power and electronics and their association to the recording industry.
The cord and plug icon is unique and memorable among the competition and creates a playful feel to the mark. The plug icon communicates the concepts of electric or unplugged which are common terms in the music industry.
The typography has been selected to be simple and therefore not compete with the icon.
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What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.
A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project. Developing an Effective Logo Design Brief.
Tweet. Logo Design Love Book Review Plus Giveaway. it is a good idea to let the designer know the primary use for the logo. That way they can ensure that it will look the best where it matters most.
If you would like to write a guest post or make a Chirps submission please get in touch. Style guides are documents that contain instructions or guidelines to be followed when working on a project. As the name suggests, web design style guides are used when working on website projects.